Just when you thought that #TheDress saga had finally died down, The Salvation Army in South Africa start a whole new colour debate – but for reasons far more critical and attention-worthy.
In what seems like no time at all, The Salvation Army has developed an extremely clever campaign highlighting the ‘often overlooked’ severity of abuse with an image that asks the question many asked themselves last week – “Why is it so hard to see black and blue?”
The image shows a female victim of domestic violence wearing the dress that was the talk of social media late last week.
A spokesperson for The Salvation Army says: “The Salvation Army sees the devastating effects of domestic violence on women, men and children every day. We support people who are affected in our human trafficking work, our specialist services, Lifehouses and community centres.
“We know that one in four women are victims of domestic violence in the UK: this innovative and powerful campaign by The Salvation Army in South Africa highlights that domestic violence is often overlooked by society. We hope this image helps people to see the true impact of this crime.”
With a member of our team having been a victim of Domestic Violence, we cannot help but get behind this campaign and hope that although it is South African based, the heart of the message is reinforced globally.
For more information and to donate to the work of The Salvation Army in South Africa visit: the http://www.salvationarmy.org.za
For more information about The Salvation Army UK and Ireland’s work with the victims of domestic violence, visit www.salvationarmy.org.uk.
To donate to their domestic abuse work, please Text SADA15 £5 to 70070 or click here to donate online.