Reach Records rapper, Tedashii, and the world’s largest cleft charity, Smile Train, join forces to launch social media campaign #SmileTrainChallenge.Tedashii’s #SmileTrainChallenge message
The campaign will bring awareness of the issues faced by children around the world living with untreated clefts and help raise funds to transform their lives by giving them the power of a forever smile and healthy lives through cleft repair surgery and comprehensive cleft care.
‘Smile’, the latest single from Tedashii – the charity’s newest Goodwill Ambassador – inspired the #SmileTrainChallenge. It’s a song about not giving up, but rather, rising up and exposing the beauty of individual and collective victories each day. The track falls under the new ethos Tedashii has adopted entitled Never Fold — a renewed creative vision about celebrating life in the midst of adversity.
said Tedashii.‘Smile’ – Tedashii
Smile Train provides free cleft surgery and comprehensive cleft care to children in developing countries. Through training local doctors and empowering partner hospitals around the world, they advance a sustainable solution and scalable model to treat clefts, drastically improving children’s lives, including their ability to eat, breathe, and speak over time.
said Susannah Schaefer, CEO of Smile Train.
Through the #SmileTrainChallenge cross-platform social media campaign, Tedashii fans will learn about Smile Train’s work. The two partners will amplify the awareness and giving message through the release of a music video that features Tedashii’s live performance of “Smile” and the international efforts of Smile Train.
To learn more about Smile Train work and to make a donation, visit smiletrain.org/Tedashii.
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