A major new campaign that will use London buses to advertise the words of Jesus goes live this Easter.
Instead of the regular adverts enticing people to enjoy London’s latest show or sample the latest sportswear, this Easter, London’s trademark Routemaster ‘Boris’ buses will feature the words of Jesus. Organisers believe the campaign can influence hearts, minds and perceptions, and offer people today a glimpse of hope and belief for a better future.
Howard Conder, founder of Revelation TV and the creative force behind the campaign, said:
The announcement of the Quote Jesus campaign comes at the same time as the Health Select Committee revealed that 4,820 suicides took place in 2015 and vowed to do more to address this alarming statistic. Speaking to Premier Christian Radio, Conservative MP and a member of Select Committee on Health, Andrew Selous, said,
The Quote Jesus bus campaign, has been piloted across the South East in the weeks leading up to Easter. For two weeks from 10th April quotes of Jesus including; ‘Everyone who lives and believes in me will never die’, ‘In my Father’s house there are many mansions’ and ‘I am the way, the truth and the life’, will appear on 75 Routemasterbuses around the capital, designed to convey ‘hope’ to those that see them.
News of the pilot campaign has spread quickly and endorsements have been received from Christians in America, Australia and many parts of the UK. Plans are in place to expand the campaign to other locations, both in the UK and around the world, utilising buses and other advertising media.
Conder, said the inspiration for Quote Jesus came from his personal experience.
In addition to bus advertising, the campaign will also run online [www.quotejesus.com] and via social media [#quotejesus] providing more examples of the words of hope that Jesus spoke.
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